TikTok World Cup Campaign (9+ promotion designs, 6+ gameplay designs)
- Visual localization direction: drew from Japanese sports-manga energy, combined 3D-to-2D art direction with incentive IP character design to build high-impact, locally differentiated visuals.
- Core gameplay reskin & launch: led reskin design for six growth playbooks, refined Japanese typography, and partnered with RD/QA for multi-platform front-end adaptation to ensure high-fidelity release.
- AIGC efficiency: optimized AIGC visual pipelines and expanded AI usage across gameplay design, improving efficiency by 60%–70% versus traditional workflows.
TikTok Lite JP/KR offline campaign visuals & AIGC creative exploration
- JP/KR offline acquisition templates: designed standardized templates for on-the-ground user acquisition and unified brand visual guidelines.
- Exploring AIGC motion for IP: used AI image and video tools to independently deliver IP sticker packs and a Sakura Season concept short-form video package.